International Postgraduate Diploma in Digital Marketing (Level 7) in United Arab Emirates 2021

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98.2%

Completion Rate

90.1%

Course Pass Rate

95%

Submission Rate

88%

Student Satisfaction

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    Tuition AED 12,000 AED 6,000
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    6 Instalments AED 1,200
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    Duration 6 Months
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    Pedagogy Online

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We are a world class business school located in the heart of London, Dubai, Muscat and Lagos.
We are one of the fastest growing British business schools with a stylish blended
learning model that is both online and on campus.


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Gain an International Postgraduate Diploma which is recognized and accepted worldwide.

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100% Assignment Based

All modules are assessed via submitted assignments - there are no exams to write.

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Learn more about the programme

Aim of the Programme:

Digital Marketing impacts directly on the growth and advancement of most modern organizations and is a much-sought-after qualification. The MSBM Postgraduate Diploma in Digital Marketing is a one-year specialized Programme that enables students to develop an advanced understanding of concepts, approaches and tools relevant to the field of Digital Marketing in the 21st Century.

Programme Structure

This program consists of 6 compulsory units which are equal to a total of 120 credits.

Delivering the Qualifications

The course is delivered fully online as pre-recorded Lectures. However, while the course is self-paced and 100% online, its guided learning is facilitated by subject-matter experts from academia and practice. It is designed to accommodate both busy professionals with tight schedules and individuals with flexible schedules. Therefore the modules and learning materials are available around the clock and completely asynchronous.

Assessment and Verification

All units within the International Postgraduate Diploma Programmes are assessed by MSBM and verified by OTHM. To achieve a ‘pass’ a learner must have successfully displayed an excellent understanding of the learning outcomes and fulfilled all the assessment criteria.

Students who successfully complete the course will receive an OTHM International Post Graduate Diploma (Level 7) Certificate.

  • Digital Marketing

    Module Aim

    The aim of the Digital Marketing Course is to provide students with knowledge about the business advantages of digital marketing and its importance for marketing success. The application of the gained knowledge, skills and competences will help future managers informing digital marketing plans in order to manage a digital marketing performance efficiently.

    Learning Outcomes

    • To develop the understanding of a digital marketing plan; to make SWOT analysis; to define a target group and to get introduced to various digital channels,
    • Comprehensive understanding of the role of marketing communications in achieving organizational objectives
    • To understand how to integrate different digital media and create marketing content;
    • To get a basic knowledge of Google Analytics for measuring the effects of digital marketing and getting an insight into future trends that will affect the future development of digital marketing.

  • Digital Marketing Planning

    Module Aim

    This unit aims to provide candidates with the skills and knowledge to understand the fundamental digital marketing planning concepts for an organization, together with key factors involved with the implementation, measurement, and evaluation of successful campaigns

    Learning Outcomes

    • Ability to appraise different digital planning approached and marketing environmental factors that influence online marketing activity
    • Review similarities and differences between digital and traditional marketing concept and applications
    • Discuss key stages in online development using relevant business models
    • Analyze the ways in which the internet has affected marketing mix elements and how organizations employ them creatively in the digital environment
    • Ability to apply relevant tools and concepts to design measure and monitor an online digital marketing plan

  • Marketing & Consumer Behaviour

    Module Aim

    This unit aims to provide candidates with the skills and knowledge necessary in managing marketing communications and brand support activities within organizations. The unit explains the links between communications and marketing and provides knowledge of fundamental theories and techniques of research and consumer behaviour, and their application to marketing communications.

    Learning Outcomes

    • Be able to explain the role of the marketing plan and communications plan within the context of the organization’s strategy and culture
    • Be able to describe the marketing planning process and the links between each stage of the process
    • Be able to outline the principles of marketing research, how data can be obtained through both primary and secondary methods
    • Be able to recommend suitable methods to influence the relationships an organization has with its customers. Any marketing channel partners and other stakeholders using marketing communications

  • Research Methodology

    Module Aim

    The course is designed to help students become good researchers, to become familiar with the steps in proposing research topics, and clearly apply research knowledge in education. After completing the course, students will be able to prepare a research plan, collect data, address research questions and hypotheses, and organize a project report.

    Learning Outcomes

    • Be able to formulate a research proposal relating to strategic business development
    • Be able to use different research methodologies to gather sufficient and valid data
    • Be able to present research findings in an appropriate format for a target audience
    • Be able to evaluate own skills while undertaking research

  • Search Engine Optimization

    Module Aim

    The Search Marketing: SEO module will help you to understand the concept of Search Engine Optimization (SEO) and how you can leverage key techniques to improve your website’s organic ranking on search engine results pages (SERPS) to drive more traffic. It also covers key terminology and technical insights necessary to cultivate an effective SEO strategy.

    Learning Outcomes

    • Understanding of the key concepts and terminology used within the field of SEO
    • Understanding and insight to build and maintain an effective SEO strategy.
    • Delegates would learn about the range of specialist tools that are available to help common search engines find, view and rate websites.
    • Understanding of the concept of ranking and be able to perform a range of off-page optimization activities to improve your site ranking and positioning, such as link building
    • Awareness of data protection and privacy issues associated with SEO.

  • Strategic Marketing

    Module Aim

    The aim of this unit is to develop learners’ understanding of the concepts, methods and technical aspects of strategic marketing and the challenges associated with marketing in today’s business environment, including how a strategy combines product development, promotion, distribution, pricing, relationship management, and other elements.

    Learning Outcomes

    • Understand how to analyze an organization’s current and future external environment Understand how to analyze an organization’s current and future internal environment
    • Planning and analyzing relevant information to recommend and inform strategic decision making
    • Develop a strategic marketing plan to realize organizational objectives
    • Implementation and control Manage resources to deliver the strategic marketing plan
    • Monitor, measure and adapt the marketing plan for continuous improvement

MSBM is a fully accredited institution in all branches to offer Level 4, 5, 6 and 7. The modules are written against prescribed learning outcomes defined by MSBM awarding bodies. MSBM is not a degree-awarding body.

Our International Postgraduate Diploma Programmes fall under the European Qualification Framework (EQF) Level 7. 
 
The Certificate is awarded by OTHM Qualifications, (an Ofqual UK Regulatory Body) on the successful completion of the Programmes.
 
The Academic Credits awarded for the Programme is 120 Credits. 
 
Please note that our International Postgraduate Diploma Programmes are stand-alone Programmes at the moment and does not lead to any Masters Degree. 

A learner must fulfill at least one of the following criteria to be allowed entry to the qualification:

  • Possession of an honours degree in a related subject that was taught in English
  • Possession of a level 6 qualification from a recognized awarding body
  • Five years’ management experience 
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10,506 Verified Reviews

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"The course is definitely informative, easy to complete, and applicable to any field of work. Since the ability to think critically is one of the essential skills required for building a successful career, one should consider the course to become a real strategic and creative thinker."
Uliana Z.
Ukraine
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I just finished one of them and it helped me learn a lot. The notes and the videos are well-organised and to the point.
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Accreditation

ATHE Accreditation
OTHM Accreditation
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